Google Billboard Jabs at Paul Bissonnette

Bissonnette, who starred in an epic ALS Ice Bucket Challenge video last spring (click on the tile to watch), was recognized by Google as one of the most popular internet searches of 2014 with a massive billboard in New York’s Times Square.

Pretty sweet. But the search engine giant couldn’t resist taking a well-worn jab at Bissonnette’s hockey prowess with the billboard’s tagline: “We searched more for his epic Ice Bucket Challenge than his performances on ice.”